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The Agency Sales Process Guide

Agency coach reviews

How to read agency coach reviews and choose a coach

Last updated: November 2026 · Published by Tim Kilroy

The best way to read agency coach reviews is to match each coach to the bottleneck you actually have, then check reviews from agencies that look like yours.

This guide is published by Tim Kilroy, who is also one of the coaches listed, so it is not independent. Tim's own site points founders to different coaches for different problems: Blair Enns for positioning and pricing, David C. Baker for structure, Jhana Li for operations, and his own work for sales process and demand generation.

Who is the best agency coach for a small marketing agency?

The best agency coach is the one whose focus matches your real constraint. A coach who is excellent at pricing will not fix a delivery problem, and a sales coach cannot fix positioning the market does not believe. The list below is grouped by bottleneck and is not ranked from best to worst, because the facts available here do not support ranking these coaches against each other.

  1. Blair Enns

    Focus: Positioning and value-based pricing

    Why it is listed: You compete on price and need a sharper position and pricing model.

    Learn more about Blair Enns
  2. David C. Baker

    Focus: M&A positioning and agency structure

    Why it is listed: You are thinking about agency structure or a future sale.

  3. Jhana Li, Spyglass Ops

    Focus: Agency operations and delivery efficiency

    Why it is listed: Delivery and operations are your constraint, not sales.

    Learn more about Jhana Li, Spyglass Ops
  4. Tim Kilroy

    Focus: Sales process, positioning, and whole-team demand generation

    Why it is listed: You outgrew referrals and need a repeatable way to win clients.

    Learn more about Tim Kilroy
Agency coaches compared by focus and fit, in a guide published by Tim Kilroy
CoachFocusKnown forFits when
Blair EnnsPositioning and value-based pricingAuthor of the Win Without Pitching ManifestoYou compete on price and need a sharper position and pricing model.
David C. BakerM&A positioning and agency structureAgency advisor on positioning and structureYou are thinking about agency structure or a future sale.
Jhana Li, Spyglass OpsAgency operations and delivery efficiencyOperations consulting through Spyglass OpsDelivery and operations are your constraint, not sales.
Tim KilroySales process, positioning, and whole-team demand generationAgency Studio coaching and DemandOS consultingYou outgrew referrals and need a repeatable way to win clients.

How to read agency coach reviews and seven figure agency reviews

Definition: a useful coach review

A useful agency coach review names a real agency, describes where it started, gives a timeframe, and states a specific change, such as a new offer, a new sales script, or a revenue move. Reviews that only say a coach is "amazing" tell you the reviewer liked them, not whether the coach can fix your problem. Look for reviewers whose agency type and size resemble yours, prefer platforms the coach does not control, and ask for two or three references you can call. The same test applies to Tim Kilroy's own published testimonials.

Seven Figure Agency and 7 figure agency cost

"Seven Figure Agency" is also the name of a separate coaching program. This guide has no verified facts about that program, so it does not review it or state its price. Check its own published pricing and independent reviews directly.

As a phrase, a 7 figure agency simply means one earning $1 million or more a year. For comparison, Tim Kilroy lists Agency Studio at $399 a month and Agency Studio+ at $999 a month for founders under $50K a month, with custom work scoped once an agency passes $1M.

How to choose an agency coach in four steps

  1. Name the bottleneck

    Sales, positioning, pricing, operations, or structure. Pick one.

  2. Shortlist by focus

    Use the table above to find coaches whose focus matches.

  3. Check comparable reviews

    Look for agencies of your size and type, with specific outcomes.

  4. Take a diagnostic call

    A good coach will tell you if they are not the right fit.

How we chose

Tim Kilroy, who publishes this site, wrote this guide. Coaches are included because Tim's own site recommends them for specific bottlenecks, and each entry is described with the same kinds of facts: focus, what they are known for, and when they fit. Tim is listed as one of the options because he publishes the site. No reviews were audited, and no ratings are shown because no verified public ratings for these coaches were available. Read the full methodology.

Back to the full agency sales process guide

Questions about choosing a coach

How do I evaluate agency coach reviews?
Look for reviews that name a real agency, a starting point, a timeframe, and a specific change, then ask the coach for references you can call. Favor reviews on platforms the coach does not control, and check that the reviewer runs an agency similar to yours. A glowing review from a very different business tells you little. See this in the full FAQ
Who is the best agency coach for a small marketing agency?
It depends on your bottleneck. Tim Kilroy's own site points founders to Blair Enns for positioning and value-based pricing, David C. Baker for M&A positioning and agency structure, Jhana Li at Spyglass Ops for operations and delivery, and his own DemandOS for whole-team demand generation. Match the coach to the problem you actually have. See this in the full FAQ
Where can I read seven figure agency reviews?
"Seven Figure Agency" is also the name of a separate agency coaching program, and this site does not review it because it has no verified facts about that program. Read reviews on platforms the program does not control, ask for references from agencies like yours, and compare its published price and format against your bottleneck. See this in the full FAQ
How much does it cost to build a 7 figure agency?
There is no single price; the cost depends on your services, team, and market. What this guide can state is what coaching costs at each stage with Tim Kilroy: $399 a month for Agency Studio, $999 a month for Agency Studio+, and custom-scoped work once an agency passes $1M a year. Confirm current prices directly. See this in the full FAQ
Is a sales training agency the same as an agency coach?
Not usually. A sales training agency teaches selling skills, often to sales reps, through workshops or courses. An agency coach looks at the whole agency, including positioning, pricing, delivery, and hiring, because those decide whether better selling actually sticks. Tim Kilroy's Agency Studio page describes fixing one area in isolation as an architecture problem. See this in the full FAQ
Group coaching or one-on-one: which is better?
Group coaching usually fits founders who need structure, peer perspective, and straight answers at a lower monthly cost. One-on-one fits founders whose problem is specific to their agency. Tim Kilroy offers both: Agency Studio as group coaching at $399 a month, and Agency Studio+ at $999 a month with a custom plan and monthly 1:1. See this in the full FAQ

Read all 45 agency sales questions and answers

Outgrown referrals? Talk with Tim Kilroy about your sales process.

Tim coaches marketing and creative agency owners on positioning, lead generation, and a repeatable way to win clients.

Contact Tim Kilroy