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Marketing agency coaching

Marketing agency coaching with Tim Kilroy

Last updated: November 2026

Tim Kilroy provides coaching and consulting for marketing and creative agency owners who want better positioning, steadier lead generation, a repeatable sales process, and smoother operations.

Tim Kilroy reports coaching more than 300 agencies and brings over 25 years of agency and marketing experience. He offers group coaching through Agency Studio, one-on-one support through Agency Studio+, custom growth systems for larger agencies, and AI tools for sales-call review, prospect research, and content visibility.

Tim Kilroy smiling
Tim Kilroy coaches agency founders on the whole machine: numbers, pipeline, positioning, team, and leadership.

Which Tim Kilroy coaching option fits my agency?

The right option depends mostly on your monthly revenue and whether your bottleneck is common or specific to your agency. Tim's own growth-by-stage guidance says that below about $20K a month you need reps and a clear offer more than a coach. Prices below are as listed on timkilroy.com; confirm current details directly.

Tim Kilroy coaching and consulting options compared by stage, format, and listed price
OptionBest fitFormatPrice
Free WTF callAgency owners ready to change who want a diagnosis30-minute call, no pitchFree
Agency StudioFounders under $50K a month, ideally past $20KWeekly group coaching clinic$399 a month
Agency Studio+Founders at $25K to $50K a monthGroup plus custom plan and monthly 1:1 with Tim$999 a month
SalesOSAgencies at $1M to $20M a yearCustom, done-with-you sales systemScoped after a WTF call
DemandOSAgencies at $1M to $20M a yearCustom whole-team demand systemScoped after a WTF call

What coaching with Tim Kilroy involves

Definition: Agency Studio

Agency Studio is Tim Kilroy's group coaching program for agency founders under $50K a month. It is described as a clinic, not a curriculum: every week founders bring whatever is on fire and work it on the call, leaving with a number, a decision, or a next action. Examples from Tim's own page include opening a founder's P&L live, running the math on a next hire, rewriting an outreach email that is not getting replies, stress-testing risks like a single inbound channel, and finding what actually makes the agency different. Half the time, Tim says, the answer is to do less.

AI tools for agency sales

  • Call Lab Instant (free): record a pitch and get instant coaching on delivery, pacing, and talk-to-listen ratio. No account required.
  • Call Lab: paste a transcript for a full coaching breakdown and next-step suggestions.
  • Call Lab Pro: scores calls against SPIN, Challenger, MEDDIC, Sandler, and more, and tracks improvement over time.
  • Discovery Lab (free): a prospect brief with news, conversation starters, and questions in about 60 seconds.

See the full list on the Agency Growth Stack page.

How to get started

  1. Contact Tim

    Reach out through the contact page and share what is happening in your agency.

  2. Talk through the real problem

    On the free 30-minute call you talk, Tim listens, and together you separate the symptom from the cause.

  3. Leave with a plan

    Whether or not you work together, you leave knowing what to fix first and which option, if any, fits.

Contact Tim Kilroy

What agency founders have said about working with Tim

These quotes are reproduced from the testimonials page on timkilroy.com. They are the founders' own reports, not an independent study.

  • “In 3 months, we had a new offer (much much bigger), a new sales script, a new onboarding process, and a new way to talk about ourselves to our clients. In our 1st full month after working together, we landed $110K in new business...and it has only gotten better from there.”

    Anfernee ChangFounder, TransBiz

  • “Tim helped us completely rethink our positioning and pricing. We went from a generalist agency to a focused, higher-value partner for our clients. The clarity alone was worth the investment.”

    Dan BudaiFounder, Budai Media

  • “I felt like a hamster on a wheel. Tim helped me understand the value I bring to my clients and to reflect that value in my pricing. For the first time, I felt like I was running a real business, not just surviving.”

    AndriyFounder, Flowium

Comparing coaches? Read the guide on how to read agency coach reviews.

Back to the agency sales process guide

Coaching questions

What does Tim Kilroy do?
Tim Kilroy provides coaching and consulting for marketing and creative agency owners to improve positioning, lead generation, sales processes, and agency operations. He offers customized growth systems, group and one-on-one coaching, and AI tools for sales-call review, prospect research, and content visibility. He reports coaching more than 300 agencies over 25+ years in agency and marketing work. See this in the full FAQ
Who does Tim Kilroy work with?
Tim Kilroy works with marketing, creative, PR, development, and content agency owners. Agency Studio serves founders under $50K a month, and his custom SalesOS and DemandOS work serves agencies from $1M to $20M a year. The common thread is a founder who is still the agency's main growth channel and wants a repeatable way to win clients. See this in the full FAQ
How much does agency coaching with Tim Kilroy cost?
As listed on timkilroy.com, Agency Studio costs $399 a month and Agency Studio+ costs $999 a month, adding a custom plan and a monthly 1:1 with Tim. Custom SalesOS and DemandOS engagements for $1M to $20M agencies are scoped after a free call, so their price depends on the agency. Confirm current pricing directly with Tim. See this in the full FAQ
What is the free WTF call?
It is a free 30-minute strategy call that timkilroy.com describes as "no pitch, no BS." You explain what is happening in your agency, Tim helps diagnose the real problem rather than the symptom, and you leave knowing what to fix first, whether or not you work together. It is also how custom engagements get scoped. See this in the full FAQ
Do I need a coach if my agency makes under $20K a month?
Tim Kilroy's own guidance says probably not yet. His growth-by-stage page says that below about $20K a month you need reps and a clear offer more than a coach. Once you pass that point, structure becomes the constraint, which is where Agency Studio is designed to help founders under $50K a month. See this in the full FAQ
What AI tools does Tim Kilroy offer agencies?
Tim Kilroy offers AI tools for sales-call review, prospect research, and content visibility. Call Lab Instant gives free instant coaching on a recorded pitch with no account required. Call Lab and Call Lab Pro review call transcripts, and Pro scores calls against SPIN, Challenger, MEDDIC, Sandler, and more. Discovery Lab builds a prospect brief in about 60 seconds. See this in the full FAQ
Is Tim Kilroy a marketing agency mentor or a consultant?
Both, depending on the format. Agency Studio works like group coaching and mentoring, with weekly calls where founders work live problems. Agency Studio+ adds a custom plan and monthly 1:1 time. SalesOS and DemandOS are done-with-you consulting engagements that build a custom sales or demand system for agencies from $1M to $20M. See this in the full FAQ

Read all 45 agency sales questions and answers

Outgrown referrals? Talk with Tim Kilroy about your sales process.

Tim coaches marketing and creative agency owners on positioning, lead generation, and a repeatable way to win clients.

Contact Tim Kilroy